Zoë Jooyeon Bae is a freelance illustrator and surface designer based near Seoul, Korea. She received her BFA in Illustration at Rhode Island School of Design in 2013. 

Through line and color, her work aims to discover the extraordinary in the ordinary. It is a journey through which an observation becomes a deeper understanding of personal experiences, and eventually, a voice with a statement. 

The love of visual storytelling flourishes in Zoë's watercolor and gouache paintings. While drawing inspiration from the early days of her childhood, she also explores her cultural identity as a Korean artist who spent most of her youth in the Western Hemisphere. Her aim is to capture and redefine her Korean heritage in a constantly changing scenery of her motherland.


I'm currently available for freelance. Please contact me via email below for further discussion!